PRODUCT MANAGER for a manufacturing company in central Illinois.
4+ years
Can email resume to Rickb@eslinc.com
217-687-2888
Marketing
Identify market segments. Conduct market research to determine the
best opportunities for growth.
Coordinate activities with strategic
marketing, marketing communications, sales, purchasing, manufacturing and service
as required.
Provide competitive analysis; feature benefit analysis, market and price positioning for new and existing products to company employees, dealers and customers.
Author Strategic Plan and AOP sections relevant to their product area.
Oversee development of marketing publications; product information, training packets, brochures, specsheets, and new product launch packets.
Develop pricing strategies with sales for whole goods with consideration of costs, competitive situation, and margins. Regularly review prices based on field input and competitive information and adjust pricing as necessary.
Provide content to e-Marketing for product training materials for ESGU to support sales.
Participate in regional and national conferences and trade fairs.
Product Development
Validate need for specials and or option
requests from sales and customers and provide rationale and direction to
engineering regarding development of these specials and or options.
Meet regularly with engineering to ensure
needed customer-driven product improvements are addressed in a timely fashion.
Conduct market Problem Capture interviews with customers to feed New Product Pipeline Organize and direct Innovation Sessions for respective products.
Provide charter, product definition and marketing plan for growth initiatives.
Aggressively drive sales growth via new products for both new and existing customers, via new markets for existing products, and development of new customer acquisition and customer retention programs.
Evaluate adjacent products for opportunities to expand product lines and product offerings.
Minimum Qualifications (Education and/or Experience):
Bachelor’s degree in Marketing or Business Administration required.
Excellent written, verbal and interpersonal skills required.
4 years experience in a Product Manager/Marketing role preferred
217-687-2888
Marketing
Identify market segments. Conduct market research to determine the
best opportunities for growth.
Coordinate activities with strategic
marketing, marketing communications, sales, purchasing, manufacturing and service
as required.
Provide competitive analysis; feature benefit analysis, market and price positioning for new and existing products to company employees, dealers and customers.
Author Strategic Plan and AOP sections relevant to their product area.
Oversee development of marketing publications; product information, training packets, brochures, specsheets, and new product launch packets.
Develop pricing strategies with sales for whole goods with consideration of costs, competitive situation, and margins. Regularly review prices based on field input and competitive information and adjust pricing as necessary.
Provide content to e-Marketing for product training materials for ESGU to support sales.
Participate in regional and national conferences and trade fairs.
Product Development
Validate need for specials and or option
requests from sales and customers and provide rationale and direction to
engineering regarding development of these specials and or options.
Meet regularly with engineering to ensure
needed customer-driven product improvements are addressed in a timely fashion.
Conduct market Problem Capture interviews with customers to feed New Product Pipeline Organize and direct Innovation Sessions for respective products.
Provide charter, product definition and marketing plan for growth initiatives.
Aggressively drive sales growth via new products for both new and existing customers, via new markets for existing products, and development of new customer acquisition and customer retention programs.
Evaluate adjacent products for opportunities to expand product lines and product offerings.
Minimum Qualifications (Education and/or Experience):
Bachelor’s degree in Marketing or Business Administration required.
Excellent written, verbal and interpersonal skills required.
4 years experience in a Product Manager/Marketing role preferred
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